Bet365 bookmakers review
Top 5 reasons to have a bet365 account
- Regular great offers for all existing customers
- Outstanding In-Play betting service across all sports
- Wide range of markets and highly competitive odds
- Bet365 live stream over 50,000 sporting events every year
Bet365 – the history in a nutshell
Bet365 was founded in 2000, although the company’s roots go back to 1974 when Peter Coates started to set up a chain of betting shops under the name of Northern Racing. Peter’s daughter Denise then proceeded to develop a sports betting platform and trading team to launch a telephone and online business in March 2001.
Bet365 had a massive UK betting shop chain until 2005 when a decision was made to sell these retail outlets to Coral for £40million, a move which enabled the former to reinvest the profits into developing what has now become the world’s leading online sportsbook operation.
There are now seven million customers signed up with bet365, with the Group employing 2,100 people and their headquarters can be found in Stoke-on-Trent, with the company paying taxes in the UK as opposed to many competitors.
Free bets and promotions for existing customers
Throughout the football season, Bet365 will run with a free In-Play bet offer that can be enjoyed by all their customers. You can expect to see this promotion every few weeks and it generally focuses on the big matches of the season such as Manchester City v Manchester United.
Customers need to place an pre-match bet on the game and bet365 will refund your first In-Play wager on the match should be it a winning or a losing one.
In addition to this offer, customers can also enjoy a range of offers, with football punters able to take advantage of Bore Draw Cashback and a 100% Euro Soccer Bonus which means you can enjoy added winnings when you place a successful accumulator on the top football divisions.
Bet365 are one of the bookmakers to offer Best Odds Guaranteed when it comes to UK and Irish horse racing, which means there is never any need to take SP as you’ll always get paid at the bigger price when you back a horse.
This firm also have something called the bet365 Price Promise where they will constantly update prices on all races shown live on Channel 4 to ensure that they offer the best price for every horse running.
How good are the odds at bet365?
Bet365 are very competitive with their prices and it’s one of the reasons why they have accumulated so many customers in such a short space of time. Customers want to get the best possible odds with their bets and this is a bookmaker who regularly offer a top price when it comes to the favourite on a particular horse race or football match.
This operator has a very experienced trading team who have developed their own methods when it comes to pricing up sporting events both on a pre-match and In-Play basis. The result is that you get a competitive offering for both, with bet365 having a high turnover low profit business which always gives the customer a sporting chance of making a profit.
Despite the sheer volume of sports being offered to customers, it doesn’t prevent bet365 from being competitive with their prices across every sport and market they offer, although football, horse racing, tennis and basketball are where you will see the tightest margins.
In-Play betting and live streaming
Bet365 are unrivalled when it comes to this category, having identified the growing trend towards In-Play betting, where customers wait until a sporting event has started before deciding to place a wager.
Through proprietary software, bet365 have developed an In-Play betting module which uses push technology to ensure that the odds are updated in real-time, while the aim of the bookmaker is to always ensure that customers have a live event on which to place bets.
When you visit the In-Play section, there is the chance to have an Overview, Event View, Multi View or the latest Schedule and you’ll always see a wide range of live betting opportunities available.
Then there is the live streaming service which goes hand-in-hand with In-Play betting. Bet365 have deals in place with the rights holders across a range of sports and it now means they can live stream over 50,000 sporting events to their customers.
Football fans can enjoy watching the Bundesliga, Serie A, La Liga and Europa League among other competitions, while bet365 serve it up to tennis fans thanks to the fact that they have now bagged the rights to live stream the Australian Open, Wimbledon and US Open.
On the horse racing front, Bet365 have a great offer in place in that you can back any single winner at odds of 4/1 or more on any ITV/ITV4 televised race and enjoy a risk-free bet up of the same stake (maximum £50) to use on the next live race televised by ITV. Should this risk-free bet also come in, then you qualify for another on the next live race broadcast on ITV/ITV4 and so on. Should your risk-free bet lose, then Bet365 will refund your stake (up to £50). Terms apply.
Bet365 are bang on the money with their customer support, which is available on a 24/7 basis across a wide range of languages including English, Spanish, German and Italian.
Live chat is now the most popular way to make contact with bet365 which means you can type a query to a member of staff who will get back to you within a matter of seconds to help resolve any query you may have.
Alternatively, customers choose to get in touch through email or by telephone and there’s a toll-free number supplied as far as the latter is concerned, with the staff friendly and knowledgeable when it comes to a wide range of queries.
The freebetting.co.uk verdict and rating
This is a bookmaker who scores highly in every category. Bet365 have become the benchmark against which other firms judge themselves, with a big investment in technology yielding enormous dividends due to the way in which customers have embraced In-Play betting.
Bet365 have a highly competitive free bet offer which provides a fantastic chance of making a winning start with this operator, while free bets and promotions for existing customers ensure that you continue to be dealt value opportunities after you have signed up an account.
The live streaming service has now grown to the degree where over 50,000 sporting events can be watched completely free-of-charge when you are a bet365 account holder, while racing fans have never had it so good with the Price Promise, Best Odds Guaranteed and a chance to watch their runners at the bet365 website.