Jessica Ennis is one of the first Britons to make an appearance and the Women’s Heptathlon is one of the main highlights on Friday, with the bookies making the Brit odds-on at 4/5 (bet365 £200 free bets) to claim Olympic gold.
She will certainly have been inspired by the heroics of the Team GB rowers and cyclists in the previous days, although there are some tough nuts to crack in this event and that includes Tatyana Chernova who will expect to go close to gold herself.
She did beat Ennis to win the World Championship last year and also has the experience of competing in an Olympic Games before, having claimed bronze in Beijing. The big problem for the Sheffield girl could be the javelin which has proved to be her Achilles heel in the past.
Meanwhile, it will also be the start of the Women’s 100m event, with the event looking more wide open than the men, although Shelly-Ann Fraser-Pryce is the favourite at 6/4 (BetVictor bookmaker) and could be the one to beat.
Not that she’s the fastest woman this year with that honour falling to Carmelita Jeter and the American could be the value proposition at 11/4, while Veronica Campbell-Brown and Blessing Okagbare can’t be discounted either.
Meanwhile, there is also men’s athletics to enjoy and that includes the start of the men’s 400m hurdles event, where Dai Greene has a more than reasonable chance of a medal when he goes up against Javier Culson.
Bershawn Jackson is a notable absentee although Culson is a talented Puerto Rican who claimed a silver medal in Daegu and he will think it’s his time after claiming just the one major gold medal in his career. Angelo Taylor looks set to also be on the podium.
The one athletics final taking place on Friday is the women’s 10,000m and we could witness a classic race between Vivian Cheruiyot and Tirunesh Dibaba, who head the market and are likely to be two ladies thrashing it out at the end of this race.
Cheruiyot has never beaten Dibaba on the track with a miserable 0-11 head-to-head record, although the Kenyan claimed a double gold at the World Championships and perhaps it is time for the runner to shine.
The Ethiopian has been away from the track for some time although she does have the Indian sign over her main opponent, with Blue Square going 7/4 (Blue Square) that she claims her third Olympic gold medal.